Right now, pop music seems to equal perfection. The beats are sparse and plump, the synths are crisp and minimalistic, the vocals are ironed into smooth velvet. These are all the sounds we've come to associate with radio-ready pop music - with "coolness".
But what if they weren't?
We used to think that being "pop" in the modern era meant being immaculate - that there was no space for a band that wants to make big, bright messy songs to capture the chaos and melodrama of feeling alive
We think that there's enough perfection out there and music is ready for something that isn't afraid to be unrestrained and expressive. Pop is always folding in upon itself, looking for new ways to express familiar sensations. So why not change the formula again?
We think it's time.
Let the wild rumpus start.